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Mighton Products, will be running a TV campaign in June across a number of satellite and terrestrial channels to promote their patented Angel Ventlock™ child safety device, which has proven to be the safest, most secure and egress compliant restrictor available for vertical sliding sash windows.
The TV campaign will incorporate 30, 40 and 60 second TV commercials on SkySports 2 and 3, ESPN and ITV Carlton to raise the awareness of their product and the implications on child safety when it comes to window openings, something that Mighton have championed for several years.
The advert explains the ease in which an Angel Ventlock™ can be retrofitted to an existing sash window, though there are options to fit these during the manufacturing process for both PVCu and timber sliding sash windows. This impressive safety device meets what is arguably the world’s most stringent international test, ASTM F2090–2008/2010 and BS EN14351-1:2006 standards and is used by some of the world’s largest window companies.
With over 4,000 children injured each year in the UK as a direct result of falling through an opening window, child safety has never been more important. Of these 15-20 are killed and over 80% are under the age of four according to statistics from RoSPA.
Mike Derham, chairman of Mighton Products comments: ‘The TV campaign is very much a first for the industry when it comes to child safety. Over the duration of the campaign we hope to raise further awareness in this important issue and help reduce the number of injuries and fatalities.’
Look out for the advert on SkySports 2 and 3, ESPN and ITV Carlton or visit the dedicated Angel Ventlock™ and child safety awareness website at www.mightonproducts.com/angel . You can also find our top 10 window safety tips on here.
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